As the Los Angeles Rams prepare to open SoFi Stadium this fall, they usher in this next era with the launch of their new uniforms. The Rams are introducing three uniform combinations that draw inspiration from their history and their hometown of Los Angeles.
“SoFi Stadium is an iconic, transformative stadium that encouraged us to design uniforms as innovative as our new home,” said Los Angeles Rams COO Kevin Demoff. “Our new uniforms preserve the storied legacy of the Rams with the horns at the heart of the design, while introducing vibrant colors and groundbreaking materials. We are proud to unveil a modern look for our players to wear as we begin this exciting new era for the Los Angeles Rams.”
Honoring the team’s legacy, the iconic ram’s horn remains the focal point of the new look. Reminiscent of the original 1948 “golden-horn helmet,” the first NFL helmet to feature an emblem, this new helmet features vibrant colors, a metallic finish, and an evolved horn shape. This modern take on the horns brings the horns forward into the next era of Rams football. This horn also appears on the team’s capped sleeves.
From design to color to fabrication, the Rams collaborated with Nike Global Identity Group and the National Football League. The color uniform includes a monochromatic look of a vibrant, royal blue, as well as a set featuring the royal jersey paired with a yellow pant. The lighter uniform introduces a first-of-its-kind color called Bone, which reflects the color of an actual Rams horn and the beaches of Los Angeles.