Earlier this NFL offseason, Hall of Famer Eric Dickerson said he was not a fan of the Los Angeles Rams’ new logo.
The criticism of the Rams’ rebranding efforts continued Wednesday, with Dickerson — who played for the Rams from 1983-87 and currently is a member of the team’s front office — turning his attention to the newly unveiled uniforms.
Spoiler alert: they get a thumbs down.
“This is football. This ain’t nothing to do with surfing. This ain’t nothing to do with waves,” Dickerson said on Los Angeles sports radio station AM570 on Wednesday. “This is football. This is a man’s sport. And to me, it just looks soft. It don’t look like football. It don’t look hard.”
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The Rams said the new uniforms are a product of constructing “an identity that celebrates both the team’s storied history and the diverse and dynamic community of LA – a brand that respects the past and represents the future.”
Dickerson said the philosophy misses the point.
“I just don’t like the stripe around the sleeve. It’s not big enough,” Dickerson said. “It almost looks like a lightning bolt, like the Chargers’ uniform. I don’t like the stripe down the pants. I wish it was bigger.”
And don’t even get him started on the helmet, which he is “very, very disappointed in.” Dickerson argued that the horn on the helmet resembles that of a goat more than a ram.
“And the horn, man, it’s horrible,” he said. “I just feel like they really took away from the Rams’ uniform. And it looks almost like the Chargers’ logo. It looks like two bananas is what it looks like.”
The one positive takeaway was the color scheme, which includes “Rams Royal” blue and “Sol” yellow. Dickerson tacitly approved.
“I’ll say this, the colors are not bad,” Dickerson said. “If you wanna change the colors, make them look brighter, the uniform’s not bad.”
Dickerson also said he had conversations with Los Angeles Chargers coach Anthony Lynn. The other LA team also redesigned its uniforms this offseason, Dickerson said Lynn told him the organization let the players have a big say in the scheme and design.